





Altifio, an AI consultancy and technology supplier, embarked on a remarkable journey in 2020 by developing groundbreaking solutions to automate Covid compliance and footfall management for retailers. However, their old website fell short in conveying the company's true capabilities to major retailers. My objective was to create a website that would position Altifio as a reliable technology provider and trusted partner to big retailers and government organizations. Our goals included streamlining navigation and information architecture, crafting targeted messaging based on research, creating off-the-shelf innovation workshops and consulting services, and designing a modular interface compatible with a WordPress theme. My role: Stakeholder interviews / Competitor analysis / Customer personas / Journey Maps / Wireframes / UI exploration / Stakeholder review / Iterate designs / Final designs